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Reading Your Analytics
Interpret funnel, channel, and speed metrics to improve outcomes
Updated Aug 9, 20261 min read
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Analytics Overview
Reports shows acquisition, response speed, and conversion. Pick a date range (today, 7, 30, 90, or 365 days) and every number is compared against the prior period, with deltas on the headline cards: Total Leads, Qualified, Conversion Rate, and Average Response Time. A Highlights strip calls out your best channel, peak intake day, and top loss reason. The page-local nav switches between Overview and KPIs.
The Charts
| Chart | What It Tells You |
|---|---|
| Lead Funnel | Where leads drop out between stages |
| Leads Over Time | Volume trend across the selected period |
| Channel Performance | Which channels produce volume and quality |
| Score Distributions | How your leads spread across intent, fit, and urgency scores |
| Lost & Spam Analysis | Why leads are lost and how much traffic is junk |
| Response Time Distribution | How fast first replies actually go out |
How to Read Funnel Drop-Off
- Find the stage with the biggest percentage drop
- Inspect recent conversations at that stage for repeated objections
- Adjust the knowledge pack, automation rules, or follow-up behavior
- Re-check the same funnel segment after one week
Channel Performance Review
Compare quality by channel — qualification rate, response speed, and completion rate — not just volume.
Move budget toward channels with the best qualified-to-scheduled yield, not just the highest lead count.
Troubleshooting Data Confidence
| Symptom | Likely Reason | Action |
|---|---|---|
| Metric looks unexpectedly low | Date range too narrow | Expand the date range before concluding a trend |
| High lead count but poor conversion | Low-fit traffic source or slow response | Audit the channel mix and response workflow |
| Numbers polluted by test traffic | Demo or spam leads in the pipeline | Purge demo data from Leads and mark junk as Spam — spam is excluded from metrics |
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